Airwalk Reinvisioned
brief
To revive and dead, dying or defunct brand.
summary
I chose to redesign Airwalk, a skate brand that hit its popularity in the 1980's, and slowly lost steam in the 1990's. This brand interested me because of my interest in extreme sports, and I thought it would be a creative challenge to envision not only the future of Airwalk, but also the future of extreme sports. With this challenge in mind, I redesigned the Airwalk logo, adjusted the visual verve and aesthetic, created brand standards, and envisioned future avenues for the brand... the Karman line, and beyond.
215 page book / hard cover / screw post binding using prong fasteners
------------
Course: GR 604 Nature of Identity
------------
Course: GR 604 Nature of Identity
Instructor: Hunter Wimmer
Program: Graphic Design Graduate Program
Institution: Academy of Art University
Some elements in this work may use purchased photos and Internet image resources. The copyright of those elements belongs to the original authors and are credited.
